Hooked Model
By: A Staff Writer
Updated on: Jul 19, 2024
What: Describes how to make products habit-forming, with stages of Trigger (what sparks the action), Action, Variable Reward, and Investment (user effort).
Who: Nir Eyal, author of the book “Hooked.”
Why: Helps entrepreneurs design products with staying power, not just one-time usage. Relevant for apps, but applies broadly.
When: In product design, or to improve user engagement with an existing product/service.
How:
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- Analyze your existing user journey for hook model elements.
- Design experiments to increase reward variability and user investment.