Influence: The Psychology of Persuasion by Robert B. Cialdini

By: A Staff Writer

Updated on: Jul 02, 2024

Influence: The Psychology of Persuasion by Robert B. Cialdini

Cialdini explores the psychology behind why people say yes and how to apply these insights ethically.

Key Takeaways:

• • Six principles of influence: Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity.
  • How to recognize and defend against manipulation.

Why Read: Offers practical strategies for effective sales and marketing.

Amazon URL: Influence

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