It’s Not Just What You Do, But Why You Do It
By: A Staff Writer
Updated on: Sep 02, 2024
It’s Not Just What You Do, But Why You Do It
Many businesses offer similar services. Your unique “why” informs your strategy in a way competitors can’t copy.
We look at what everyone else is doing, try to do it better/cheaper, get stuck in a race to the bottom.
- Start with your values: What matters to you deeply? This should be woven into every strategic decision you make.
- Ideal client deep dive: Who do you LOVE serving? Get laser-focused, the riches are in the niches as they say.
- The gap in the market: What problem does your ideal client have that’s currently NOT being solved well?
- Your zone of genius: What do you do effortlessly that others struggle with? Lean into that for your offers.
- Competitive analysis, done differently: Don’t copy them, but DO identify where they’re leaving room for you to stand out.
- Offers aligned with vision: It’s easy to chase every shiny object. Does it TRULY get you closer to your big goal?
Could a stranger articulate what makes your business unique in a sentence or two?
List your top 3 core values. Is your current work truly in alignment with those?