It’s Not What You Say, It’s How It Lands
By: A Staff Writer
Updated on: Sep 02, 2024
It’s Not What You Say, It’s How It Lands
Ever had a well-intentioned message get totally misinterpreted? This mismatch costs you clients, partnerships, and your sanity.
We assume if we’re a good person, that automatically makes us a good communicator. Not the case!
- Clients crave clarity: Long-winded emails ≠ valuable expertise. Concise communication builds trust.
- Conflict resolution: Difficult conversations are unavoidable, how you handle them impacts every relationship in your biz.
- Prevents misunderstandings that waste time: A quick clarifying question proactively saves you hours of doing the wrong thing.
- Team morale boost (or destroyer): The way you deliver feedback, set expectations, etc., is what makes people excited to work with you (or not).
- Good communication attracts good opportunities: Your pitch, your copy, even your social media posts, all sell your value.
- It’s a two-way street: Active listening is just as important as getting YOUR point across.
What’s one communication breakdown that keeps happening in your business (client misreading an invoice, etc.)?
Before hitting send on your next important email, read it aloud as if you were the recipient. Notice anything to tweak?