Kotter’s 8-Step Change Model
By: A Staff Writer
Updated on: Jul 19, 2024
What: Structured guide for leading large-scale change within organizations. Includes steps like creating urgency, building a coalition, communicating, and anchoring the change.
Who: John Kotter, professor at Harvard Business School.
Why: Change initiatives often fail – this model increases the odds of success for entrepreneurs leading change-focused projects.
When: Major transitions, mergers, restructuring, or when a shift in culture is urgently needed.
How:
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- Follow steps in order – don’t skip or rush.
- Focus on winning hearts and minds, not just implementing technology.
- Celebrate small victories to sustain momentum.