Make Networking Work for YOU
By: A Staff Writer
Updated on: Sep 02, 2024
Make Networking Work for YOU
Stop wasting time at the “wrong” events. Be strategic about where you invest your networking efforts.
We go where everyone else does, or what feels easy, instead of aligning networking with our goals.
- Know your ideal client: Where do THEY hang out (in person or online)? Focus your efforts there.
- Your ‘ask’ matters: Are you seeking mentors, clients, collaborators? This shapes your approach.
- Think beyond your industry: Unexpected cross-industry connections can lead to innovation and opportunity.
- Get on the radar: Volunteer to speak or help out at events, it builds authority and trust quickly.
- Niche down: “I help everyone” is forgettable. “I help [specific type of person] achieve [specific result]” is powerful.
- Follow up is non-negotiable: Cards in a drawer do nothing. Systematize follow up for maximum results.
Which type of networking feels most aligned with your personality and goals?
Analyze your calendar. Are your networking efforts in the past month aligned with your current needs?