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Market Research

Market Research

By: A Staff Writer

Updated on: Oct 22, 2024

Market Research

Know Your Customers, Win the Market

Making assumptions about what people want is a recipe for failure. Do this instead…

  • Primary vs. Secondary: Leverage existing data, PLUS conduct your own surveys and interviews.
  • Target Your Tribe: Don’t try to be everything to everyone. Niche is nice!
  • Competitive Analysis: What are rivals doing right, and where do they fall short?
  • Don’t Just Ask, Observe: Customer behavior often reveals more than what they SAY they want.
  • Trends are Your Friend: Be ahead of the curve, not scrambling to catch up.
  • Never Stop!: Customer needs change, so your market research should be ongoing.

Market research informs smart product development, marketing, and strategic business decisions.