Market Research
By: A Staff Writer
Updated on: Oct 22, 2024
Know Your Customers, Win the Market
Making assumptions about what people want is a recipe for failure. Do this instead…
- Primary vs. Secondary: Leverage existing data, PLUS conduct your own surveys and interviews.
- Target Your Tribe: Don’t try to be everything to everyone. Niche is nice!
- Competitive Analysis: What are rivals doing right, and where do they fall short?
- Don’t Just Ask, Observe: Customer behavior often reveals more than what they SAY they want.
- Trends are Your Friend: Be ahead of the curve, not scrambling to catch up.
- Never Stop!: Customer needs change, so your market research should be ongoing.
Market research informs smart product development, marketing, and strategic business decisions.