Market Segmentation

By: A Staff Writer

Updated on: Oct 22, 2024

Smaller Target = Bigger Profits

Trying to sell to everyone is a sure way to sell to…no one. Segment for success!

• Demographic Divide: Age, gender, income, location…these still matter, but aren’t enough.
• Psychographics are Powerful: Understand their values, pain points, what motivates their buying decisions.
• Benefits, Not Features: Focus your messaging on what your product/service DOES for them.
• Niche is Your Power: Dominating a small segment is easier than being mediocre to the masses.
• Tailor Your Approach: Different segments respond to different channels (social platforms, email, etc.).
• Test, Analyze, Refine: Segmentation is ongoing; data reveals what works best.

Smart segmentation means your marketing dollars work harder, delivering higher ROI.