Mission Statements

By: A Staff Writer

Updated on: Oct 22, 2024

Your Business in a Few Words

A well-crafted mission statement sounds easy, but is deceptively hard. Is yours inspiring or yawn-inducing?

• Why Do You Exist? Beyond making money, what’s your purpose in the world?
• Values in Action: Don’t just list generic values, how does your company LIVE them daily?
• Clarity is King: Avoid jargon, and insider language, everyone should ‘get it’ immediately.
• Memorable Matters: If your team can’t recite it by heart, it’s useless.
• Don’t Just Write It, Live It: Guides decision-making, hiring, even small day-to-day choices.
• Evolve As You Do: Revisit your statement as the company grows, it shouldn’t feel outdated.

A powerful mission statement aligns your team, attracts customers, and builds a lasting brand.