Nice Gets You Nowhere: Why Assertiveness = Success
By: A Staff Writer
Updated on: Aug 30, 2024
Nice Gets You Nowhere: Why Assertiveness = Success
Think being assertive is rude? You’ll get steamrolled by competitors, clients, and even your own team if you’re always deferring to others.
Entrepreneurs are often mistaken for people-pleasers, which leads to being undervalued and overlooked.
- Sets clear boundaries: Assertive people aren’t afraid to say “no”, which protects your time and resources.
- Commands respect: Meekness makes you a target, not a leader worth following.
- Gets you paid: Confidently negotiating your rates and asking for overdue invoices is how you stay in business.
- Stronger relationships overall: People know where you stand, no passive-aggressive guesswork needed.
- Attracts like-minded clients: Clients who value themselves are drawn to assertive business owners.
- It’s a SKILL, not a personality type: Even if you’re naturally shy, you can absolutely learn to assert yourself.
When’s the last time you regret NOT speaking up for yourself?
Practice saying “no” to a small, low-stakes request today. Just to feel what it’s like.