Niche Refinement Strategies: Sharpen Your Solopreneur Focus

By: A Staff Writer

Updated on: Jul 25, 2024

You’ve got a general niche, now let’s make it hyper-specific to stand out.

• Ideal Client Deep Dive: Age, job title, psychographics – know them inside out.
• The ‘Results’ Niche: Focus on the transformation, not just the service.
• Location-Based Niche: Become THE expert in your city or region.
• Personality as Differentiator: Let your unique voice and approach attract your tribe.
• Hyper-Specialize Your Service: Offer one thing and be the absolute best at it.
• Partnerships for Expansion: Team up to offer a full solution for a niche.

Think of your niche as a laser, not a floodlight.

The more specific your niche, the easier it is for dream clients to find YOU.

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