OKR (Objectives and Key Results)

By: A Staff Writer

Updated on: Jul 19, 2024

What: Sets ambitious qualitative goals (Objectives) and measurable outcomes (Key Results).

Who: Andy Grove of Intel, popularized by Google.

Why: Encourages “moonshot” thinking for entrepreneurs, links goals to execution, and promotes alignment across teams.

When: On a company level, team level, and even for individuals to set inspiring goals..

How:

1. 1. Set 3-5 Objectives (What do you want to achieve?).
   2. Under each, define 3-5 Key Results (How will you know you’ve succeeded?).
   3. Review and score progress regularly.