Passion vs. Profit

By: A Staff Writer

Updated on: Jul 30, 2024

The constant battle between the idea you’re passionate about and the idea that seems more likely to make money.

Passion is fuel, but businesses need profit. This tension forces you to find a sustainable model.

Do This

• Market Research: Is there a paying audience for your passion project?
• Pivot Potential: Can your passion idea be adjusted to be more commercially viable?
• Hybrid Model: Could your ‘money-maker’ support your passion on the side?
• Be Realistic: Passion is powerful, but be honest about financial needs.

Don’t choose between passion and profit – find a way to make them work together.

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