Personal Brand

By: A Staff Writer

Updated on: Oct 23, 2024

You Inc. – Beyond Your Business

A strong personal brand helps your business stand out. But what even IS that?

• Authenticity is Attractive: What makes YOU unique? Infuse that into your online presence.
• Values in Action: Consistently share content aligned with what you believe in, builds trust with followers.
• Consistency is Key: Regular posting, and a consistent voice, makes you top-of-mind.
• Niche is Nice: Trying to appeal to everyone is a recipe for a boring brand.
• Engage, Don’t Just Broadcast: Social is a two-way street. Respond, comment, build relationships.
• Beyond the ‘Gram: Website, newsletter… own your platform so algorithm changes don’t tank you.

Your personal brand attracts like-minded clients, partners, and opportunities.