Politics

By: A Staff Writer

Updated on: Oct 23, 2024

Should Businesses Get Political? 🤔

It’s a hot-button issue. Taking a stand can attract OR alienate customers…

• Know Your Audience: Does your target customer share your views, or are their beliefs diverse?
• Values-Based Stand: Issues related to human rights, the environment, etc., are safer bets than partisan politics.
• Actions, Not Just Words: Donating to causes, ethical policies, etc., matter more than a social post.
• Risk vs. Reward: Assess the potential damage of losing customers vs. the potential gains.
• Own the Fallout: Be prepared for backlash, and respond with civility, or don’t post at all.
• Silence Can Be a Stand: Sometimes, NOT saying anything is the wisest strategic choice for brands.

There’s no right answer for every business. Weigh the risks carefully to align with your values.