Positioning: The Battle for Your Mind by Al Ries and Jack Trout

By: A Staff Writer

Updated on: Jul 02, 2024

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

A marketing classic that introduces the concept of positioning brands in the minds of consumers.

Key Takeaways:

• • Importance of being first in a category.
  • Positioning against competitors.
  • Owning a word in the customer’s mind.

Why Read: Essential for developing a strong, competitive brand strategy.

Amazon URL: Positioning

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