Pretotyping

By: A Staff Writer

Updated on: Jul 19, 2024

What: Tests a product idea with the absolute minimum effort, sometimes faking the functionality before it’s even built.

Who: Alberto Savoia, former Google engineering director.

Why: Lets entrepreneurs gauge interest before major investment. Good for concepts that seem a bit out there.

When: In the very earliest stages of ideation, or when your budget is tiny.

How:

1. 1. Get creative! Can be manual processes, Wizard of Oz-style experiences, landing pages, etc.
   2. Focus on gathering data proving (or disproving) demand.