Raise your hand if you have to explain what your business does 100 times, and it still doesn’t quite make sense.
By: A Staff Writer
Updated on: Jul 30, 2024
Raise your hand if you feel like a broken record trying to explain your business 🙋♀️🙋♂️ Getting people to understand your unique idea can be tough, especially if your product or service is innovative. You’re not alone!
It’s frustrating when you have this amazing vision in your head, but it gets lost in translation.
Even the most established businesses constantly refine how they communicate their value.
Do This, Instead:
- Develop your elevator pitch: A concise, 30-second summary of your business that’s easy to understand.
- Use analogies: Compare your business to something familiar to help people grasp the concept.
- Focus on the problem you solve: What pain point does your business address for your customers?
- Get feedback: Ask friends and family outside your industry to give their honest interpretation of your explanation.
How would you describe your business in ONE sentence? Share it in the comments!
#elevatorpitch #communication #marketing101 #smallbizproblems #entrepreneurlife