Sales & Marketing: Attract customers; don’t be pushy.

By: A Staff Writer

Updated on: Jul 13, 2024

Sales & Marketing: Attract customers; don’t be pushy.

Do:

• • Identify your ideal customer.
  • Craft a compelling brand story.
  • Offer valuable content and solutions.
  • Build genuine relationships with leads.
  • Follow up consistently (but not relentlessly).

Don’t:

• • Spam potential customers with generic messages.
  • Pressure people into buying immediately.
  • Oversell or exaggerate your product’s benefits.
  • Ignore the power of word-of-mouth marketing.

Takeaway: Think of sales and marketing as a courtship, not a conquest. Woo your customers with charm, value, and authenticity.