By: A Staff Writer
Updated on: Jul 19, 2024

What: A framework for comprehensive analysis of factors impacting a business. Looks at Strategic goals, Core competencies, Related industries, and Environmental factors (economy, regulatory, etc.).
Who: Origins are a bit unclear, but it’s a practical framework used by consultants and strategic planners.
Why: Gets entrepreneurs out of their bubble by highlighting both internal strengths to leverage and external forces to adapt to.
When: Strategic planning, major new initiatives, market entry analysis.
How: