SOAR Analysis

By: A Staff Writer

Updated on: Jul 19, 2024

What: Alternative to SWOT that emphasizes positives: Strengths, Opportunities, Aspirations, and Results.

Who: Jackie Stavros and colleagues.

Why: Encourages entrepreneurs to have an abundance mindset, focusing on growth and possibilities.

When: Strategic planning, vision-setting exercises, or when a team feels mired in negativity.

How:

1. 1. List items under each of the SOAR categories.
   2. Look for connections that spark actionable ideas.
   3. Set measurable results (the R) to strive towards.