Social Media

By: A Staff Writer

Updated on: Oct 25, 2024

Is Your Biz Social-Savvy? 📱

Social media can be a lead gen machine, or a giant time suck. Here’s how to know the difference.

• Start With Strategy: What are you using social FOR? Brand awareness, sales, customer support – goals drive action.
• Find Your Tribe: Trying to be on every platform is a recipe for burnout. Where’s your IDEAL customer?
• Value Over Vanity: Don’t get obsessed with follower count, engagement metrics are what matter.
• Consistency is Key: Regular, high-quality content keeps people coming back, builds the ‘know, like, trust’ factor.
• Listen & Engage: Monitor conversations, answer questions, foster community…it builds a loyal following.
• Track, Test, Tweak: Social media changes FAST. What worked last year may flop now – stay vigilant.

Strategic use of social media gives small businesses a competitive edge in the crowded online space.