The E-Myth Revisited by Michael E. Gerber

By: A Staff Writer

Updated on: Jul 02, 2024

The E-Myth Revisited by Michael E. Gerber

Gerber dispels myths about starting and managing a small business, emphasizing working on your business, not in it.

Key Takeaways:

• • The Entrepreneur, Manager, and Technician roles.
  • Systematization for scalability.
  • Creating a business that’s franchise ready.

Why Read: It’s a guide to building a business that doesn’t depend solely on the owner.

Amazon URL: The E-Myth Revisited

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