The Worst Assumption I Ever Made: My Friends and Family Would Be My Best Customers
By: A Staff Writer
Updated on: Jul 13, 2024
I expected that my closest circle would be my primary customer base and provide significant support to my business.
Why I was Mistaken:
- Limited Market Size: Friends and family represent a very small segment of the market. Relying on them alone limits your reach and growth potential.
- Emotional Bias: Friends and family may support you out of love rather than genuine need or interest in your product. This doesn’t provide an accurate measure of your business’s viability.
- Sustainable Sales: Long-term business success depends on building a diverse and loyal customer base beyond your immediate circle.
What I Did:
- Initial Boost, Not Sustainability: My friends and family bought my products initially, but sales dropped once their initial enthusiasm faded. It was a wake-up call that I needed to reach real customers.
- Feedback Bias: Feedback from friends and family was often overly positive and not constructive. I didn’t receive the critical insights needed to improve my offerings.
Do This Instead:
- Target Your Market: Conduct thorough market research to identify and target your ideal customer base. Understand their needs and preferences.
- Expand Your Reach: Use marketing strategies to reach a broader audience. Social media advertising, SEO, and email marketing can help you connect with potential customers.
- Seek Honest Feedback: Encourage unbiased reviews and feedback from real customers. Use this feedback to refine your products and services.
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