Value Disciplines

By: A Staff Writer

Updated on: Jul 19, 2024

What: Argues that businesses should choose ONE of three core disciplines to excel at: Customer Intimacy (tailored service), Product Leadership (cutting-edge offerings), or Operational Excellence (low cost, high efficiency).

Who: Treacy and Weiserma

Why: Helps entrepreneurs focus their strategy, avoid trying to be all things to all people, and create a meaningful competitive advantage.

When: If your business lacks a clear niche, if you’re facing pressure to lower prices, or if customer experience feels scattered.

How:

1. 1. Honestly evaluate your current strengths.
   2. Select one discipline as your primary focus.
   3. Align operations and decision-making to support that choice.