Why Clients Choose You (Hint: It’s Not Just Your Skills)
By: A Staff Writer
Updated on: Sep 02, 2024
Why Clients Choose You (Hint: It’s Not Just Your Skills)
Lots of people can do what you do. Trust is the intangible factor that makes them pick YOU, pay your prices, and refer their friends.
We focus on our offers, features, etc., assuming that’s what seals the deal. It’s a piece of the puzzle, not the whole thing.
- First impressions matter A LOT: Sloppy website, typos, being late for calls…erodes trust before you even open your mouth.
- Reliability is sexy: Do what you say you’ll do, when you say you’ll do it. Wild promises you can’t keep are worse than none.
- Own your mistakes: Nobody’s perfect, how you handle things going wrong builds more trust than always being “right”.
- Walk the walk: Living your values in everything you do creates unshakeable trust over time. Faking it will backfire.
- Social proof speaks volumes: Testimonials, case studies, etc., let prospects know others already trust you.
- It’s the foundation for premium pricing: People gladly pay more to work with someone they know has their back.
Think of a time you bought something SOLELY because you trusted the person/brand.
Do a mini-audit of your client experience. Are there any “cracks” where trust could leak out, even small ones?