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Why Every Entrepreneur Needs Coaching Skills (Even if You Have No Employees)

Why Every Entrepreneur Needs Coaching Skills (Even if You Have No Employees)

By: A Staff Writer

Updated on: Sep 02, 2024

Most unhappy customers never tell you, they just leave. A complaint is a GIFT to improve your business, if handled well. We get defensive or go into "fix it" mode too fast, missing the chance to truly understand the issue. • Separate the emotion from the problem: Their anger isn't personal (usually), focus on the practical solution. • Thank them for the feedback: Sincerely, even if they were rude. This disarms them and reframes the situation. • "Tell me more...": Get to the root of the problem, there may be a bigger fix that prevents similar issues in the future. • Go above and beyond to fix it: Not just the bare minimum, show them you genuinely care about their experience. • Follow up later: Ensure the solution worked, and that they're truly satisfied, this turns skeptics into raving fans. • Data, not drama: Track complaints over time, are there patterns showing a weakness in your system to address? Share a time you turned an angry customer into a loyal advocate. What did you do? Revise your FAQ page (or create one if you don't have it). Can you preemptively answer common issues?

Why Every Entrepreneur Needs Coaching Skills (Even if You Have No Employees)

Think you don’t need to know how to coach because you’re a solopreneur? Your clients, contractors, and even your friends & family will benefit from this skillset.

We assume telling people what to do is the most effective way to get things done. This leads to frustration, resentment, and missed opportunities.

  • Unlock other people’s potential: They often have the answers, just need help uncovering them (saves YOU time).
  • Stronger problem-solving: Asking questions vs. giving solutions leads to more robust, bottom-up fixes.
  • Better client results: Coaching clients through blocks gets them what they paid for, creating raving fans.
  • Delegate more effectively: Giving instructions is Level 1, coaching someone to figure it out themselves is Level 10.
  • Builds trust: People feel valued when you believe in their abilities, which strengthens working relationships.
  • Future-proof your biz: If you DO want to scale, knowing how to train and develop a team is non-negotiable.

Think of a time someone used a coaching approach with you. How did it feel vs. being told what to do?

In your next 1:1 (client, contractor, etc.), focus on asking curious questions instead of jumping to solutions.