Your Blind Spots Could Be Costing You Business
By: A Staff Writer
Updated on: Sep 02, 2024
Your Blind Spots Could Be Costing You Business
Think cultural awareness is just for businesses operating internationally? Think again. Your market is more diverse than you realize.
We unknowingly center our own culture as the “default,” alienating potential customers, partners, and employees.
- Missed marketing opportunities: Ads, copy, etc., fall flat if they don’t resonate with diverse audiences.
- Internal miscommunication: Teams with differing cultural backgrounds can lead to major conflict without awareness.
- Alienating customers unintentionally: Assumptions about what people want/value lead to lost sales.
- Inclusive innovation: Diverse perspectives on your team spark solutions a homogenous one would miss.
- Reputation boost: Businesses known for cultural sensitivity attract better clients AND talent.
- It’s simply the right thing to do: Inclusivity shouldn’t be an afterthought, but baked into your business from the start.
Describe a time a cultural misunderstanding caused an issue in your business (or one you witnessed).
Do some quick research on the major cultural groups represented in your target market. Start small, awareness is step one.