Your Business Needs Weird: Why Creativity Isn’t Optional
By: A Staff Writer
Updated on: Jul 10, 2024
Your Business Needs Weird: Why Creativity Isn’t Optional
Think of the most memorable brands. They don’t just sell stuff, they spark something. That’s creativity.
Many entrepreneurs get stuck in “practical” thinking, mistaking creativity for being frivolous.
- Innovation starts with imagination: The next big idea won’t come from staring at spreadsheets.
- Problem-solving gets a boost: Creative thinking finds solutions the logical brain misses.
- Stand out in a crowded market: Boring is forgettable. Unique is unforgettable.
- Adaptability relies on it: Can’t think outside the box? You’ll get trapped as the market shifts.
- Attract like-minded talent: Creative people want to work in creatively stimulating environments.
- It’s FUN: Ditching the ‘hustle grind’ mindset makes work more enjoyable, which fuels better work.
What’s the most unexpectedly creative thing about your business?
Add a splash of something non-work-related to your office space (art, funky chair, etc.).