Your Customers are the Foundation, Not an Afterthought
By: A Staff Writer
Updated on: Sep 02, 2024
Your Customers are the Foundation, Not an Afterthought
Too many businesses chase new clients constantly, ignoring the goldmine they already have. This leads to burnout and a shaky business model.
We think customer service is just about fixing complaints, rather than proactively creating an amazing experience.
- Lifetime value mindset: A happy customer buys more, over a longer time period, and tells their friends!
- Referrals are the best leads: People trust word-of-mouth more than any ad you could run.
- Brand reputation boost: Stellar customer service stories get shared, attracting even more ideal clients to you.
- It’s a differentiator: So many businesses suck at this, doing the bare minimum makes you stand out effortlessly.
- Valuable feedback loop: Happy customers are a wealth of insight into how you can make your offerings even better.
- Prevents costly churn: It’s FAR cheaper to retain existing customers than to constantly find new ones to replace those who leave.
What’s ONE thing that consistently delights your existing customers?
Do something unexpectedly nice for a past client – a gift, a handwritten note, etc. No sales pitch, just appreciation.