Social CRM for Small Business

By: VentureHow Staff Writer

Updated on: May 19, 2021

Social CRM for small business is an overview of how entrepreneurs can leverage the branding, marketing, and relationship opportunities on social media platforms.

CRM, or Customer Relationship Management, is a hot topic for the vast majority of businesses today. Without the use of this type of technology, plan, and platform, companies can struggle to meet the needs of their customers, collect the proper information for appropriate interaction, and understand what their customers want and need from the company and its product or service. With appropriate CRM, however, many of these pitfalls can be avoided. Social CRM is a newer player than standard CRM, but it becoming equally, if not more, prominent in the minds of customers and businesses.

What is social CRM?

Social CRM involves the use of social media platforms to engage with customers. Everything from Tweeting about the latest product release to posting a more detailed product launch description to a Facebook page can fall in this category. So can YouTube videos, pictures on Instagram, and more. Companies that interact socially with their customers may see an increase in customer base, and until they give it a try, they will not know what effect it may have on their bottom line.

How is it different from traditional CRM?

In traditional CRM companies would focus on getting information from the customer when there were direct interactions, such as emails and phone calls. This information went into a database so that the customer could be served faster and more efficiently in the future. However, unless the customer interacted directly with the company very little was known about them or their buying habits. Social CRM adds another layer to the issue, allowing companies to find out much more about their customer and potential customers through the power of online social interaction.

What is it comprised of and what is its impact on companies?

Social CRM comprises every social media platform, technology, and technique that companies can use, and has a significant impact on companies who use it correctly. Companies that fail to understand how to use social CRM precisely will hurt their overall marketing efficacy. When a company upsets customers on social media it can spread very quickly and a fast take-down and sincere apology are necessary. Social CRM has the power to reach so many people at once, and hence social CRM for small business is a vital strategy and companies must strive hard not to make mistakes. 

What type of companies must consider Social CRM, and how should that paradigm be implemented?

Realistically, all companies that sell to the public, whether they offer products or services, should consider social CRM. Many people look up companies on social media to see what kinds of reviews are present, but also to see what the company is saying about itself. When a company offers information on social media sites, customers can reach out to that company much faster, as well. That helps the customers feel more connected and can show them that the company cares about who they are and what they have to say. That bond can provide the opportunity for high levels of customer loyalty.

What are your experiences with Social CRM for small business?